MarketingRx roundup: Pfizer boosts RSV vaccine Abrysvo campaign; J&J videos spotlight renamed Janssen unit

Pfizer’s RSV vaccine brand campaign for Abrysvo continues to roll out with Meta social media ads debuted last week. The “Every Breath Matters” ad debuted on TV in October with a 60-second spot that is still running. It focuses on a trumpet player and the 579 breaths she has to…
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