Snapchat and Alter Agents Release New Data Proving Correlation Between Emotion and Brand Receptivity

Study finds that positive, relationship-driven emotions produce a halo effect surrounding brand awareness, consideration and purchase intent LOS ANGELES, Nov. 16, 2023 /PRNewswire/ — Snap, Inc. and Alter Agents today released the findings of new research on how positive emotions, built…

Click here to view original post