How TikTok’s algorithm and audiences are finally convincing Big Pharma to join

Welcome to PharmaTok, where TikTok algorithms, audiences, engagement time and entertainment value are drawing in heavyweight pharma advertisers like AbbVie and Pfizer.

Ad forecaster WARC estimates pharma and healthcare spending will top $470 million this year and jump to more than $650 million in 2024. Though that’s still just a…
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