AstraZeneca, Amgen debut new Tezspire marketing during asthma ‘peak week’

AstraZeneca and Amgen are back with another Tezspire campaign with its collection of animated asthma sufferers, and they’re introducing a new healthcare specialist character.

The effort is intentionally timed to the third week of September, known as the peak week for asthma symptoms and exacerbations.

The latest “Be You” TV…
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