MarketingRx roundup: GSK debuts Voltaren series with celeb; AbbVie bows new Mavyret hep C TV ad

GlaxoSmithKline is teaming up with “Beverly Hills 90210” star Jennie Garth around its anti-inflammatory med Voltaren. Garth, who has osteoarthritis and uses the over-the-counter gel Voltaren, is also a caregiver. She’s partnering with GSK to launch the CareWalks video series where she hosts a walk and talk with other caregivers…

...

Click to view original post