Amgen and AstraZeneca debut first Tezspire campaign with diverse cast of animated characters

The typical Tezspire patient may not be a mohawk-wearing vegan or an electric vehicle engineer like two of the characters in Amgen and AstraZeneca’s debut campaign for the recently approved asthma drug. However, the pharma companies are hoping all patients can see a part of themselves in the “Be You”…

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