Amgen rejuvenates Enbrel ad campaign as biosimilars remain sidelined

Amgen wants to know who’s in? For Enbrel, that is, in a new campaign focused on the future for people with rheumatoid arthritis and psoriatic arthritis who say in TV ads: “I’m in for what’s next.”

Wendy Lua

The latest work evolves previous Enbrel...

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